research and consumer insights

Many firms find themselves in the habit of collecting data on their customers, but struggle with how to interpret the information. Capturing the right information and continuously mining the data to extract the “story line” will enable your organization to gain a sustainable competitive advantage through data-driven insights.

We help our clients develop a refined understanding of their consumer base through the design and implementation of custom quantitative and qualitative research. Our approach in analyzing consumer insights helps establish the proper business intelligence foundation for your organization. That in turn serves as the cornerstone for developing superior business strategies around product and service offerings, customer service, pricing, and sales and marketing.

Click for more information on customer segmentation, customer satisfaction, demand studies and measurement/evaluation.

customer segmentation

"Who are my customers and how do I reach them?"
"Which customers are most profitable?"
"Are there any customers I really don’t want?"

Through a balanced research approach of both qualitative and quantitative studies, we help our clients properly segment their target audience. This in turn leads to better prioritization of resources including focused and cost efficient marketing plans, tiered pricing strategies to offer the right price at the right time to the right customer, and targeted product development to enhance and expand your customer base. Click here to request more information.

customer satisfaction

"What do our customers want and how well are we delivering?"
"Why won’t some of our customers recommend us to others? Why should I care?"
"We need to cut costs somewhere. What will happen if we pull back a little on customer service?"

Integrated Insight’s core leadership team brings over fifty years of combined experience in driving, measuring and tracking customer satisfaction and loyalty for The Walt Disney Company. A superior customer service strategy relies primarily on understanding your consumer’s wants and needs and developing standards and expectations to meet them. Our use of the net promoter score (NPS) is indicative of our belief in the direct link between customer satisfaction and loyalty and an organization’s profit and growth potential. Click here to request more information.

demand studies

"This investment is risky. How do I make sure there really is that much demand for my new product?"
"Even if I think there is demand for my product/service, is there a way to test the reasonableness of our assumptions?"
"If I introduce this new product, what will happen to sales in my existing product line?"

Investment costs and lost opportunity necessitates “getting it right the first time.” Through a combination of market research, economic analysis and competitor assessment, we can assist with demand analysis for new business initiatives, expansion into new markets or new product introductions. Click here to request more information.

measurement and evaluation

"How well did our last promotion work and should we do it again?"
"Our service seems to be slipping. What’s breaking down?"
"Is our advertising really driving the results we need?"

Continuous improvement begins with embracing measurement and evaluation. Understanding the effectiveness of sales and marketing programs, new product development efforts, pricing strategy and customer service strategies will help you out-behave your competition. Not understanding the success or relative failure of programs will almost certainly lead to wasteful spending. Click here to request more information.