To be successful in the long term, organizations need to develop strategies that will be superior in tomorrow’s marketplace.   Approaching your pricing in a holistic fashion and assuring alignment with sales and marketing is critical for your success.

In this 1 ½  day seminar, you will learn in practical terms how to leverage data driven analytics, consumer insights, demand studies and pilot tests to develop or refine your holistic pricing strategy.   Using  a variety of industries and products as examples, we’ll help you navigate through the numerous challenges pricing teams face including overcoming aversion to risk, balancing price and price-value equations,  managing excessive focus on competitor actions, aligning organizations and balancing  short term profits with long term viability.

Topics for the 1 ½ -day Crafting Breakthrough Pricing Strategy seminar include:

Day 1

The Power of Pricing -  pricing as a key business driver
Current State Assessment – how to objectively assess your performance today
Consumer Insights -  using data and research to determine what your customers want and need and identify barriers to purchase
Creating a Dynamic Strategic Pricing Position – how to determine pricing objectives and the tools and procedures necessary to develop a strategy 
The Do’s and Don’ts for success – actual experience from the field of what to do and what not to do to help ensure the strategy is optimized 

Day 2

Crafting today’s, and tomorrow’s breakthrough pricing strategy – bringing it all together with an exercise to distill the key elements and steps for crafting and sustaining your organizations pricing strategy

Crafting Breakthrough Pricing Strategies is designed for executive s and managers involved in the planning, execution and measurement of pricing efforts within an organization.   Due to the holistic nature of this course, teams for multiple lines of business are encouraged to attend together.

Crafting Breakthrough Pricing Strategies is priced at $1,295 per person for groups of twenty-four or fewer participants.  For groups of 25 or more, flat group rates can be offered at a significant discount on a case by case basis.  Please call 352-988-3490 for more information.

This course is best taught at your location among marketing, sales, product and pricing staff most responsible for driving the topline.   Please call 352-988-3490 for more information.

Registration is not currently available for this event.