decision analytics

Traditional forms of competitive delineation are increasingly difficult to achieve as companies in many industries offer similar products, leverage comparable technologies and expand into the same markets.

We help our clients both develop and refine their decision analytics discipline to turn data into actionable insights. This may include more accurate forecasting of consumer demand, finding the most optimal price point for a product or service, identifying a firm’s most profitable and loyal customers or refining operational parameters to improve effectiveness and service delivery. We have extensive experience applicable to small organizations just beginning to think about capturing key information as well as larger organizations with a glut of data and complex business processes.

Click for more information on forecasting, project feasibility, pricing, profit optimization, financial/statistical modeling, and resource allocation.

forecasting

"When will demand for my product improve?"
"How will changing population affect my business?"
"What changes in spending should I expect in this economy?"
"We have a new competitor in the market. What effect will it have on my business?"

Forecasting is both art and science, marrying statistical analysis of internal trends, economics, competitor activity, and market demographics with intuitive interpretation of proposed initiatives. Even more important is the discipline of closely managing the forecast to adjust programs as needed to stay on track with your goals.

The principals of Integrated Insight bring a wealth of expertise having had responsibility for forecasting and managing over $8 billion in annual revenue for Walt Disney Parks & Resorts worldwide. Their experience covers both volume (attendance, room nights, seat utilization) and rate (admissions rate, room rate, merchandise and food & beverage per cap spending). Click here to request more information.

project feasibility

"This product looks lucrative. Should I invest?"
"What will be the return on my investment if this project moves forward?"
"How will this project benefit the community?"
"What type and level of government or partner support should I expect to get?"
"What are my lost opportunity costs if I make this investment?"

Major investment decisions require “getting it right the first time”. Our clients seek our help for market sizing and demand assessment, concept and site evaluation, forecasts of project and investor returns, alternative investment and capital structure scenarios, and implementation approaches and options.

We have honed our experience conducting feasibility assessments for many high profile, large scale, capital intensive projects both in the US and internationally including theme parks, hotels, cruise lines, retail stores, food and beverage locations, theatres, sporting events, and tours. Equally important , the principals of Integrated Insight are adept at assessing the return on investment for major marketing campaigns, operational changes, improvements in customer service, and tactical and strategic pricing initiatives. Click here to request more information.

pricing

"Am I pricing too high or too low?"
"How can I up-sell or cross-sell my products?"
"Should I be doing more discounts and promotions?"
"How can I package the products I sell to improve my profit and provide better value to my customers?"
"If product X has a higher perceived value than product Y, how much more should I charge?"
"What is a good/better/best strategy and how can it help me?"

Companies need to make pricing decisions swiftly to respond to competitive actions, market changes, or inventory surplus or shortfall. This has become more prevalent with the rise of e-commerce and the need to compete in a fast-moving, highly transparent world.

When decisions are made on facts and data-driven insight versus intuition, pricing can be the quickest and most cost-effective way to improve profitability. Realizing a 1% improvement in price often results in a 5%-10% improvement in profit, depending on the organization’s cost structure. The principals of Integrated Insight bring a wealth of pricing expertise to your organization, covering a wide range of products and services in the travel and entertainment industry, consumer products, food and beverage, and specialized services. Click here to request more information.

profit optimization

"How much of this product line should I sell to my wholesalers versus retail?"
"We only have twenty left to sell. Should we hold out for a higher paying customer?"
"Should I seat this party of two at a table for four or wait until a table for two opens?"
"Which loyalty customers should we honor with this special promotion?"
"How do we get more business during the off-season?"

The key to profit optimization is to accurately gauge the rate (price) and volume (demand) impacts related to alternative products and services and/or customers. By gaining a better understanding of these key profit impacts our clients are able to sell the right product to the right customer at the right time – and at the right price.

Through artful decision analytics, we help organizations build accurate forecasting models to predict future demand for each product/service, filter the demand to service the most profitable customers first, and measure the impact of optimization decisions to improve future revenue streams. Click here to request more information.

financial/statistical modeling

"How do I calculate the value my customers bring over time? Who is loyal and who is not?"
"We just introduced this new specialty service. How do I determine the overall impact to my business? Is it meeting expectations?"
"We are facing a budget crunch. Am I better off cutting costs or trying to drive more revenue?"

Expertise in financial and statistical modeling is a core tenet to effectively compete on the basis of decision analytics. Understanding the lifetime value of your existing customers, conducting predictive analytics to reveal the most profitable new customers to attract, estimating profit when adding new products, or measuring results against stated pro forma assumptions all require financial and statistical modeling expertise.

For some organizations, developing this expertise internally is not feasible. For others, refining the expertise they have may be of interest. We help our clients assess the quality and depth of their current modeling expertise and make recommendations for further development. Click here to request more information.

resource allocation

"Is it more profitable to invest in customer service or introduce another new product?"
"Should we divest some of our non-core businesses and devote more resources to what we do best?"
"Should I cut back marketing spend and shift it to my distribution channels?"
"Some divisions are growing faster than others. Should we allocate more resources to the slow starters or fish where the fish are?"

With competitive pressure and challenging economic conditions, it behooves organizations to know the value of each capital and expense dollar spent. Having a clear understanding of which products, services, or divisions produce the greatest financial and strategic benefit is imperative.

Through decision analytics and data-driven insights, we help our clients take a holistic view of their organization and facilitate making the right tradeoff decisions across their product portfolio, and/or supporting disciplines such as marketing, sales, operations, customer service, and new product investment. Click here to request more information.